98027 — Issaquah, WA
HVAC Market Targeting Score
ZIP 98027 has moderate owner occupancy (68%) with a median household income of $153K and a median home value of $997K — earning a high HVAC targeting score of 82/100.
Census Demographics — ZIP 98027
| Demographic Signal | Value |
|---|---|
| City | Issaquah |
| State | WA |
| Total Population | 28,955 |
| Total Households | 11,804 |
| Median Household Income | $153K |
| Owner-Occupied Households | 7,976 |
| Owner Occupancy Rate | 68% |
| Median Home Value | $997K |
| Single-Family Detached Share | 55% |
| Median Resident Age | 41 years |
| Median Year Built(ACS B25035) | 1987 |
| Built Before 1980(older stock) | 56% |
| Built 1980–1999 | 32% |
| Built 2000 or Later(newer stock) | 12% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in Seattle
Frequently Asked Questions
Why does ZIP 98027 score 82/100 for HVAC?▾
The score of 82/100 is driven by: +7 owner-occupied 68% (x1.2); +4 11,804 households; +5 median income $153K (x1.1). Each signal is weighted for the HVAC vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 98027 to my HVAC service area?▾
Sign up for AreaOps, create a brand for your HVAC operation, then use the Quick Add or targeting workbench to include ZIP 98027. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for HVAC businesses in Seattle
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