91402 — Panorama City, CA
HVAC Market Targeting Score
ZIP 91402 is predominantly rental (34% owner occupancy) with a median household income of $57K and a median home value of $624K — earning a medium HVAC targeting score of 63/100.
Census Demographics — ZIP 91402
| Demographic Signal | Value |
|---|---|
| City | Panorama City |
| State | CA |
| Total Population | 65,754 |
| Total Households | 20,100 |
| Median Household Income | $57K |
| Owner-Occupied Households | 6,748 |
| Owner Occupancy Rate | 34% |
| Median Home Value | $624K |
| Single-Family Detached Share | 31% |
| Median Resident Age | 35 years |
| Median Year Built(ACS B25035) | 1971 |
| Built Before 1980(older stock) | 85% |
| Built 1980–1999 | 11% |
| Built 2000 or Later(newer stock) | 4% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in Los Angeles
Frequently Asked Questions
Why does ZIP 91402 score 63/100 for HVAC?▾
The score of 63/100 is driven by: -3 owner-occupied 34% (x1.2); +4 20,100 households; +4 median income $57K (x1.1). Each signal is weighted for the HVAC vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 91402 to my HVAC service area?▾
Sign up for AreaOps, create a brand for your HVAC operation, then use the Quick Add or targeting workbench to include ZIP 91402. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
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