91390 — Santa Clarita, CA
HVAC Market Targeting Score
ZIP 91390 is a strongly owner-occupied area (87% owner occupancy) with a median household income of $152K and a median home value of $878K — earning a high HVAC targeting score of 83/100. The high single-family detached share (84%) is a strong demand driver.
Census Demographics — ZIP 91390
| Demographic Signal | Value |
|---|---|
| City | Santa Clarita |
| State | CA |
| Total Population | 19,308 |
| Total Households | 6,414 |
| Median Household Income | $152K |
| Owner-Occupied Households | 5,556 |
| Owner Occupancy Rate | 87% |
| Median Home Value | $878K |
| Single-Family Detached Share | 84% |
| Median Resident Age | 47 years |
| Median Year Built(ACS B25035) | 1988 |
| Built Before 1980(older stock) | 58% |
| Built 1980–1999 | 42% |
| Built 2000 or Later(newer stock) | 1% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in Los Angeles
Frequently Asked Questions
Why does ZIP 91390 score 83/100 for HVAC?▾
The score of 83/100 is driven by: +8 owner-occupied 87% (x1.2); +4 6,414 households; +5 median income $152K (x1.1). Each signal is weighted for the HVAC vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 91390 to my HVAC service area?▾
Sign up for AreaOps, create a brand for your HVAC operation, then use the Quick Add or targeting workbench to include ZIP 91390. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
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