91101 — Pasadena, CA
HVAC Market Targeting Score
ZIP 91101 is predominantly rental (15% owner occupancy) with a median household income of $88K and a median home value of $682K — earning a medium HVAC targeting score of 58/100.
Census Demographics — ZIP 91101
| Demographic Signal | Value |
|---|---|
| City | Pasadena |
| State | CA |
| Total Population | 21,165 |
| Total Households | 11,507 |
| Median Household Income | $88K |
| Owner-Occupied Households | 1,747 |
| Owner Occupancy Rate | 15% |
| Median Home Value | $682K |
| Single-Family Detached Share | 5% |
| Median Resident Age | 37 years |
| Median Year Built(ACS B25035) | 1977 |
| Built Before 1980(older stock) | 69% |
| Built 1980–1999 | 24% |
| Built 2000 or Later(newer stock) | 7% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in Los Angeles
Frequently Asked Questions
Why does ZIP 91101 score 58/100 for HVAC?▾
The score of 58/100 is driven by: -7 owner-occupied 15% (x1.2); +4 11,507 households; +5 median income $88K (x1.1). Each signal is weighted for the HVAC vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 91101 to my HVAC service area?▾
Sign up for AreaOps, create a brand for your HVAC operation, then use the Quick Add or targeting workbench to include ZIP 91101. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
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