90404 — Santa Monica, CA
HVAC Market Targeting Score
ZIP 90404 is predominantly rental (21% owner occupancy) with a median household income of $95K and a median home value of $1.2M — earning a medium HVAC targeting score of 57/100.
Census Demographics — ZIP 90404
| Demographic Signal | Value |
|---|---|
| City | Santa Monica |
| State | CA |
| Total Population | 22,978 |
| Total Households | 10,714 |
| Median Household Income | $95K |
| Owner-Occupied Households | 2,291 |
| Owner Occupancy Rate | 21% |
| Median Home Value | $1.2M |
| Single-Family Detached Share | 15% |
| Median Resident Age | 41 years |
| Median Year Built(ACS B25035) | 1970 |
| Built Before 1980(older stock) | 81% |
| Built 1980–1999 | 14% |
| Built 2000 or Later(newer stock) | 6% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in Los Angeles
Frequently Asked Questions
Why does ZIP 90404 score 57/100 for HVAC?▾
The score of 57/100 is driven by: -6 owner-occupied 21% (x1.2); +4 10,714 households; +5 median income $95K (x1.1). Each signal is weighted for the HVAC vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 90404 to my HVAC service area?▾
Sign up for AreaOps, create a brand for your HVAC operation, then use the Quick Add or targeting workbench to include ZIP 90404. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for HVAC businesses in Los Angeles
AreaOps gives your ops team a visual territory map, bulk ZIP import, and the full scoring model — all filterable by the demographics that drive demand for your specific vertical.