90403 — Santa Monica, CA
HVAC Market Targeting Score
ZIP 90403 is predominantly rental (26% owner occupancy) with a median household income of $122K and a median home value of $1.5M — earning a medium HVAC targeting score of 57/100.
Census Demographics — ZIP 90403
| Demographic Signal | Value |
|---|---|
| City | Santa Monica |
| State | CA |
| Total Population | 23,867 |
| Total Households | 13,165 |
| Median Household Income | $122K |
| Owner-Occupied Households | 3,445 |
| Owner Occupancy Rate | 26% |
| Median Home Value | $1.5M |
| Single-Family Detached Share | 9% |
| Median Resident Age | 44 years |
| Median Year Built(ACS B25035) | 1966 |
| Built Before 1980(older stock) | 92% |
| Built 1980–1999 | 7% |
| Built 2000 or Later(newer stock) | 1% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in Los Angeles
Frequently Asked Questions
Why does ZIP 90403 score 57/100 for HVAC?▾
The score of 57/100 is driven by: -6 owner-occupied 26% (x1.2); +4 13,165 households; +5 median income $122K (x1.1). Each signal is weighted for the HVAC vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 90403 to my HVAC service area?▾
Sign up for AreaOps, create a brand for your HVAC operation, then use the Quick Add or targeting workbench to include ZIP 90403. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
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