90038 — Los Angeles, CA
HVAC Market Targeting Score
ZIP 90038 is predominantly rental (8% owner occupancy) with a median household income of $61K and a median home value of $1.2M — earning a medium HVAC targeting score of 57/100.
Census Demographics — ZIP 90038
| Demographic Signal | Value |
|---|---|
| City | Los Angeles |
| State | CA |
| Total Population | 27,127 |
| Total Households | 13,496 |
| Median Household Income | $61K |
| Owner-Occupied Households | 1,109 |
| Owner Occupancy Rate | 8% |
| Median Home Value | $1.2M |
| Single-Family Detached Share | 10% |
| Median Resident Age | 35 years |
| Median Year Built(ACS B25035) | 1965 |
| Built Before 1980(older stock) | 81% |
| Built 1980–1999 | 9% |
| Built 2000 or Later(newer stock) | 10% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in Los Angeles
Frequently Asked Questions
Why does ZIP 90038 score 57/100 for HVAC?▾
The score of 57/100 is driven by: -9 owner-occupied 8% (x1.2); +4 13,496 households; +5 median income $61K (x1.1). Each signal is weighted for the HVAC vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 90038 to my HVAC service area?▾
Sign up for AreaOps, create a brand for your HVAC operation, then use the Quick Add or targeting workbench to include ZIP 90038. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for HVAC businesses in Los Angeles
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