90028 — Los Angeles, CA
HVAC Market Targeting Score
ZIP 90028 is predominantly rental (3% owner occupancy) with a median household income of $61K and a median home value of $1.0M — earning a medium HVAC targeting score of 56/100.
Census Demographics — ZIP 90028
| Demographic Signal | Value |
|---|---|
| City | Los Angeles |
| State | CA |
| Total Population | 32,883 |
| Total Households | 18,807 |
| Median Household Income | $61K |
| Owner-Occupied Households | 637 |
| Owner Occupancy Rate | 3% |
| Median Home Value | $1.0M |
| Single-Family Detached Share | 2% |
| Median Resident Age | 36 years |
| Median Year Built(ACS B25035) | 1966 |
| Built Before 1980(older stock) | 72% |
| Built 1980–1999 | 10% |
| Built 2000 or Later(newer stock) | 18% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in Los Angeles
Frequently Asked Questions
Why does ZIP 90028 score 56/100 for HVAC?▾
The score of 56/100 is driven by: -8 owner-occupied 3% (x1.2); +4 18,807 households; +5 median income $61K (x1.1). Each signal is weighted for the HVAC vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 90028 to my HVAC service area?▾
Sign up for AreaOps, create a brand for your HVAC operation, then use the Quick Add or targeting workbench to include ZIP 90028. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for HVAC businesses in Los Angeles
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