90013 — Los Angeles, CA
HVAC Market Targeting Score
ZIP 90013 is predominantly rental (8% owner occupancy) with a median household income of $25K — earning a lower HVAC targeting score of 39/100 due to demographics less aligned with HVAC demand patterns.
Census Demographics — ZIP 90013
| Demographic Signal | Value |
|---|---|
| City | Los Angeles |
| State | CA |
| Total Population | 14,587 |
| Total Households | 7,781 |
| Median Household Income | $25K |
| Owner-Occupied Households | 625 |
| Owner Occupancy Rate | 8% |
| Median Year Built(ACS B25035) | 1938 |
| Built Before 1980(older stock) | 75% |
| Built 1980–1999 | 5% |
| Built 2000 or Later(newer stock) | 20% |
| Source: 2022 ACS 5-Year | |
Comparable ZIPs in Los Angeles
Frequently Asked Questions
Why does ZIP 90013 score 39/100 for HVAC?▾
The score of 39/100 is driven by: -12 owner_pct < 30% (x1.2); -11 income < $30K (x1.1); +16 median home age >= 40yr (x1.3). Each signal is weighted for the HVAC vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 90013 to my HVAC service area?▾
Sign up for AreaOps, create a brand for your HVAC operation, then use the Quick Add or targeting workbench to include ZIP 90013. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2022 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for HVAC businesses in Los Angeles
AreaOps gives your ops team a visual territory map, bulk ZIP import, and the full scoring model — all filterable by the demographics that drive demand for your specific vertical.