80231 — Denver, CO
HVAC Market Targeting Score
ZIP 80231 is predominantly rental (40% owner occupancy) with a median household income of $77K and a median home value of $501K — earning a medium HVAC targeting score of 66/100.
Census Demographics — ZIP 80231
| Demographic Signal | Value |
|---|---|
| City | Denver |
| State | CO |
| Total Population | 35,883 |
| Total Households | 16,395 |
| Median Household Income | $77K |
| Owner-Occupied Households | 6,489 |
| Owner Occupancy Rate | 40% |
| Median Home Value | $501K |
| Single-Family Detached Share | 21% |
| Median Resident Age | 33 years |
| Median Year Built(ACS B25035) | 1981 |
| Built Before 1980(older stock) | 79% |
| Built 1980–1999 | 17% |
| Built 2000 or Later(newer stock) | 4% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in Denver
Frequently Asked Questions
Why does ZIP 80231 score 66/100 for HVAC?▾
The score of 66/100 is driven by: +4 16,395 households; +5 median income $77K (x1.1); +4 median home value $501K. Each signal is weighted for the HVAC vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 80231 to my HVAC service area?▾
Sign up for AreaOps, create a brand for your HVAC operation, then use the Quick Add or targeting workbench to include ZIP 80231. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for HVAC businesses in Denver
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