78712 — Austin, TX
HVAC Market Targeting Score
ZIP 78712 — earning a lower HVAC targeting score of 48/100 due to demographics less aligned with HVAC demand patterns.
Census Demographics — ZIP 78712
| Demographic Signal | Value |
|---|---|
| City | Austin |
| State | TX |
| Total Population | 210 |
| Total Households | 0 |
| Owner-Occupied Households | 0 |
| Source: 2022 ACS 5-Year | |
Comparable ZIPs in Austin
Frequently Asked Questions
Why does ZIP 78712 score 48/100 for HVAC?▾
The score of 48/100 is driven by: -2 population < 500 (x0.5). Each signal is weighted for the HVAC vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 78712 to my HVAC service area?▾
Sign up for AreaOps, create a brand for your HVAC operation, then use the Quick Add or targeting workbench to include ZIP 78712. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2022 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for HVAC businesses in Austin
AreaOps gives your ops team a visual territory map, bulk ZIP import, and the full scoring model — all filterable by the demographics that drive demand for your specific vertical.