78622 — Fentress, TX
HVAC Market Targeting Score
ZIP 78622 is a strongly owner-occupied area (90% owner occupancy) and a median home value of $161K — earning a medium HVAC targeting score of 72/100. The high single-family detached share (81%) is a strong demand driver.
Census Demographics — ZIP 78622
| Demographic Signal | Value |
|---|---|
| City | Fentress |
| State | TX |
| Total Population | 331 |
| Total Households | 136 |
| Owner-Occupied Households | 122 |
| Owner Occupancy Rate | 90% |
| Median Home Value | $161K |
| Single-Family Detached Share | 81% |
| Median Resident Age | 48 years |
| Median Year Built(ACS B25035) | 1972 |
| Built Before 1980(older stock) | 72% |
| Built 1980–1999 | 23% |
| Built 2000 or Later(newer stock) | 4% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in Austin
Frequently Asked Questions
Why does ZIP 78622 score 72/100 for HVAC?▾
The score of 72/100 is driven by: +9 owner-occupied 90% (x1.2); -2 136 households; +6 single-family 81% (x1.2). Each signal is weighted for the HVAC vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 78622 to my HVAC service area?▾
Sign up for AreaOps, create a brand for your HVAC operation, then use the Quick Add or targeting workbench to include ZIP 78622. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for HVAC businesses in Austin
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