78232 — San Antonio, TX
HVAC Market Targeting Score
ZIP 78232 has moderate owner occupancy (51%) with a median household income of $54K — earning a medium HVAC targeting score of 63/100.
Census Demographics — ZIP 78232
| Demographic Signal | Value |
|---|---|
| City | San Antonio |
| State | TX |
| Total Population | 15,100 |
| Total Households | 5,958 |
| Median Household Income | $54K |
| Owner-Occupied Households | 3,050 |
| Owner Occupancy Rate | 51% |
| Source: 2024 | |
Comparable ZIPs in San Antonio
Frequently Asked Questions
Why does ZIP 78232 score 63/100 for HVAC?▾
The score of 63/100 is driven by: +12 owner_pct >= 50% (x1.2); +5 owner-occ households >= 2000; +1 population >= 5K (x0.5). Each signal is weighted for the HVAC vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 78232 to my HVAC service area?▾
Sign up for AreaOps, create a brand for your HVAC operation, then use the Quick Add or targeting workbench to include ZIP 78232. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for HVAC businesses in San Antonio
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