78228 — San Antonio, TX
HVAC Market Targeting Score
ZIP 78228 has moderate owner occupancy (59%) with a median household income of $53K and a median home value of $175K — earning a high HVAC targeting score of 80/100. The high single-family detached share (70%) is a strong demand driver.
Census Demographics — ZIP 78228
| Demographic Signal | Value |
|---|---|
| City | San Antonio |
| State | TX |
| Total Population | 56,165 |
| Total Households | 19,374 |
| Median Household Income | $53K |
| Owner-Occupied Households | 11,496 |
| Owner Occupancy Rate | 59% |
| Median Home Value | $175K |
| Single-Family Detached Share | 70% |
| Median Resident Age | 36 years |
| Median Year Built(ACS B25035) | 1966 |
| Built Before 1980(older stock) | 86% |
| Built 1980–1999 | 10% |
| Built 2000 or Later(newer stock) | 4% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in San Antonio
Frequently Asked Questions
Why does ZIP 78228 score 80/100 for HVAC?▾
The score of 80/100 is driven by: +7 owner-occupied 59% (x1.2); +4 19,374 households; +3 median income $53K (x1.1). Each signal is weighted for the HVAC vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 78228 to my HVAC service area?▾
Sign up for AreaOps, create a brand for your HVAC operation, then use the Quick Add or targeting workbench to include ZIP 78228. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for HVAC businesses in San Antonio
AreaOps gives your ops team a visual territory map, bulk ZIP import, and the full scoring model — all filterable by the demographics that drive demand for your specific vertical.