78114 — Floresville, TX
HVAC Market Targeting Score
ZIP 78114 is a strongly owner-occupied area (83% owner occupancy) with a median household income of $88K and a median home value of $293K — earning a high HVAC targeting score of 86/100. The high single-family detached share (68%) is a strong demand driver.
Census Demographics — ZIP 78114
| Demographic Signal | Value |
|---|---|
| City | Floresville |
| State | TX |
| Total Population | 24,283 |
| Total Households | 8,620 |
| Median Household Income | $88K |
| Owner-Occupied Households | 7,189 |
| Owner Occupancy Rate | 83% |
| Median Home Value | $293K |
| Single-Family Detached Share | 68% |
| Median Resident Age | 43 years |
| Median Year Built(ACS B25035) | 1999 |
| Built Before 1980(older stock) | 32% |
| Built 1980–1999 | 47% |
| Built 2000 or Later(newer stock) | 22% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in San Antonio
Frequently Asked Questions
Why does ZIP 78114 score 86/100 for HVAC?▾
The score of 86/100 is driven by: +10 owner-occupied 83% (x1.2); +4 8,620 households; +5 median income $88K (x1.1). Each signal is weighted for the HVAC vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 78114 to my HVAC service area?▾
Sign up for AreaOps, create a brand for your HVAC operation, then use the Quick Add or targeting workbench to include ZIP 78114. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for HVAC businesses in San Antonio
AreaOps gives your ops team a visual territory map, bulk ZIP import, and the full scoring model — all filterable by the demographics that drive demand for your specific vertical.