78073 — Von Ormy, TX
HVAC Market Targeting Score
ZIP 78073 is a strongly owner-occupied area (86% owner occupancy) with a median household income of $70K and a median home value of $158K — earning a high HVAC targeting score of 80/100.
Census Demographics — ZIP 78073
| Demographic Signal | Value |
|---|---|
| City | Von Ormy |
| State | TX |
| Total Population | 10,088 |
| Total Households | 2,881 |
| Median Household Income | $70K |
| Owner-Occupied Households | 2,483 |
| Owner Occupancy Rate | 86% |
| Median Home Value | $158K |
| Single-Family Detached Share | 52% |
| Median Resident Age | 34 years |
| Median Year Built(ACS B25035) | 1998 |
| Built Before 1980(older stock) | 35% |
| Built 1980–1999 | 47% |
| Built 2000 or Later(newer stock) | 18% |
| Source: 2024 ACS 5-Year | |
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Frequently Asked Questions
Why does ZIP 78073 score 80/100 for HVAC?▾
The score of 80/100 is driven by: +7 owner-occupied 86% (x1.2); +2 2,881 households; +5 median income $70K (x1.1). Each signal is weighted for the HVAC vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 78073 to my HVAC service area?▾
Sign up for AreaOps, create a brand for your HVAC operation, then use the Quick Add or targeting workbench to include ZIP 78073. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for HVAC businesses in San Antonio
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