75152 — Palmer, TX
HVAC Market Targeting Score
ZIP 75152 is a strongly owner-occupied area (87% owner occupancy) with a median household income of $95K and a median home value of $250K — earning a high HVAC targeting score of 84/100. The high single-family detached share (73%) is a strong demand driver.
Census Demographics — ZIP 75152
| Demographic Signal | Value |
|---|---|
| City | Palmer |
| State | TX |
| Total Population | 5,321 |
| Total Households | 1,728 |
| Median Household Income | $95K |
| Owner-Occupied Households | 1,508 |
| Owner Occupancy Rate | 87% |
| Median Home Value | $250K |
| Single-Family Detached Share | 73% |
| Median Resident Age | 37 years |
| Median Year Built(ACS B25035) | 1992 |
| Built Before 1980(older stock) | 47% |
| Built 1980–1999 | 38% |
| Built 2000 or Later(newer stock) | 15% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in Dallas
Frequently Asked Questions
Why does ZIP 75152 score 84/100 for HVAC?▾
The score of 84/100 is driven by: +11 owner-occupied 87% (x1.2); +5 median income $95K (x1.1); +2 median home value $250K. Each signal is weighted for the HVAC vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 75152 to my HVAC service area?▾
Sign up for AreaOps, create a brand for your HVAC operation, then use the Quick Add or targeting workbench to include ZIP 75152. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for HVAC businesses in Dallas
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