60203 — Evanston, IL
HVAC Market Targeting Score
ZIP 60203 is a strongly owner-occupied area (94% owner occupancy) with a median household income of $160K — earning a high HVAC targeting score of 82/100.
Census Demographics — ZIP 60203
| Demographic Signal | Value |
|---|---|
| City | Evanston |
| State | IL |
| Total Population | 4,540 |
| Total Households | 1,661 |
| Median Household Income | $160K |
| Owner-Occupied Households | 1,558 |
| Owner Occupancy Rate | 94% |
| Median Year Built(ACS B25035) | 1955 |
| Built Before 1980(older stock) | 88% |
| Built 1980–1999 | 12% |
| Built 2000 or Later(newer stock) | 1% |
| Source: 2022 ACS 5-Year | |
Comparable ZIPs in Chicago
Frequently Asked Questions
Why does ZIP 60203 score 82/100 for HVAC?▾
The score of 82/100 is driven by: +18 owner_pct >= 70% (x1.2); +16 median home age >= 40yr (x1.3); -2 businesses/1K households >= 20 (x-0.6). Each signal is weighted for the HVAC vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 60203 to my HVAC service area?▾
Sign up for AreaOps, create a brand for your HVAC operation, then use the Quick Add or targeting workbench to include ZIP 60203. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2022 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for HVAC businesses in Chicago
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