32814 — Orlando, FL
HVAC Market Targeting Score
ZIP 32814 is predominantly rental (36% owner occupancy) with a median household income of $140K and a median home value of $754K — earning a medium HVAC targeting score of 61/100.
Census Demographics — ZIP 32814
| Demographic Signal | Value |
|---|---|
| City | Orlando |
| State | FL |
| Total Population | 9,286 |
| Total Households | 4,185 |
| Median Household Income | $140K |
| Owner-Occupied Households | 1,509 |
| Owner Occupancy Rate | 36% |
| Median Home Value | $754K |
| Single-Family Detached Share | 23% |
| Median Resident Age | 37 years |
| Median Year Built(ACS B25035) | 2007 |
| Built Before 1980(older stock) | 8% |
| Built 1980–1999 | 55% |
| Built 2000 or Later(newer stock) | 37% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in Orlando
Frequently Asked Questions
Why does ZIP 32814 score 61/100 for HVAC?▾
The score of 61/100 is driven by: -2 owner-occupied 36% (x1.2); +3 4,185 households; +5 median income $140K (x1.1). Each signal is weighted for the HVAC vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 32814 to my HVAC service area?▾
Sign up for AreaOps, create a brand for your HVAC operation, then use the Quick Add or targeting workbench to include ZIP 32814. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for HVAC businesses in Orlando
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