32084 — Saint Augustine, FL
HVAC Market Targeting Score
ZIP 32084 has moderate owner occupancy (67%) with a median household income of $74K and a median home value of $344K — earning a high HVAC targeting score of 86/100.
Census Demographics — ZIP 32084
| Demographic Signal | Value |
|---|---|
| City | Saint Augustine |
| State | FL |
| Total Population | 37,291 |
| Total Households | 15,231 |
| Median Household Income | $74K |
| Owner-Occupied Households | 10,172 |
| Owner Occupancy Rate | 67% |
| Median Home Value | $344K |
| Single-Family Detached Share | 59% |
| Median Resident Age | 45 years |
| Median Year Built(ACS B25035) | 1995 |
| Built Before 1980(older stock) | 45% |
| Built 1980–1999 | 37% |
| Built 2000 or Later(newer stock) | 18% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in Jacksonville
Frequently Asked Questions
Why does ZIP 32084 score 86/100 for HVAC?▾
The score of 86/100 is driven by: +6 owner-occupied 67% (x1.2); +4 15,231 households; +5 median income $74K (x1.1). Each signal is weighted for the HVAC vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 32084 to my HVAC service area?▾
Sign up for AreaOps, create a brand for your HVAC operation, then use the Quick Add or targeting workbench to include ZIP 32084. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for HVAC businesses in Jacksonville
AreaOps gives your ops team a visual territory map, bulk ZIP import, and the full scoring model — all filterable by the demographics that drive demand for your specific vertical.