31201 — Macon, GA
HVAC Market Targeting Score
ZIP 31201 is predominantly rental (20% owner occupancy) with a median household income of $22K — earning a lower HVAC targeting score of 39/100 due to demographics less aligned with HVAC demand patterns.
Census Demographics — ZIP 31201
| Demographic Signal | Value |
|---|---|
| City | Macon |
| State | GA |
| Total Population | 7,492 |
| Total Households | 3,585 |
| Median Household Income | $22K |
| Owner-Occupied Households | 726 |
| Owner Occupancy Rate | 20% |
| Median Year Built(ACS B25035) | 1944 |
| Built Before 1980(older stock) | 70% |
| Built 1980–1999 | 11% |
| Built 2000 or Later(newer stock) | 18% |
| Source: 2022 ACS 5-Year | |
Comparable ZIPs in Atlanta
Frequently Asked Questions
Why does ZIP 31201 score 39/100 for HVAC?▾
The score of 39/100 is driven by: -12 owner_pct < 30% (x1.2); -11 income < $30K (x1.1); +16 median home age >= 40yr (x1.3). Each signal is weighted for the HVAC vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 31201 to my HVAC service area?▾
Sign up for AreaOps, create a brand for your HVAC operation, then use the Quick Add or targeting workbench to include ZIP 31201. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2022 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for HVAC businesses in Atlanta
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