30087 — Stone Mountain, GA
HVAC Market Targeting Score
ZIP 30087 is a strongly owner-occupied area (85% owner occupancy) with a median household income of $96K and a median home value of $348K — earning a high HVAC targeting score of 81/100. The high single-family detached share (89%) is a strong demand driver.
Census Demographics — ZIP 30087
| Demographic Signal | Value |
|---|---|
| City | Stone Mountain |
| State | GA |
| Total Population | 38,977 |
| Total Households | 13,331 |
| Median Household Income | $96K |
| Owner-Occupied Households | 11,330 |
| Owner Occupancy Rate | 85% |
| Median Home Value | $348K |
| Single-Family Detached Share | 89% |
| Median Resident Age | 44 years |
| Median Year Built(ACS B25035) | 1986 |
| Built Before 1980(older stock) | 60% |
| Built 1980–1999 | 37% |
| Built 2000 or Later(newer stock) | 3% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in Atlanta
Frequently Asked Questions
Why does ZIP 30087 score 81/100 for HVAC?▾
The score of 81/100 is driven by: +9 owner-occupied 85% (x1.2); +4 13,331 households; +5 median income $96K (x1.1). Each signal is weighted for the HVAC vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 30087 to my HVAC service area?▾
Sign up for AreaOps, create a brand for your HVAC operation, then use the Quick Add or targeting workbench to include ZIP 30087. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for HVAC businesses in Atlanta
AreaOps gives your ops team a visual territory map, bulk ZIP import, and the full scoring model — all filterable by the demographics that drive demand for your specific vertical.