30068 — Marietta, GA
HVAC Market Targeting Score
ZIP 30068 is a strongly owner-occupied area (86% owner occupancy) with a median household income of $150K and a median home value of $599K — earning a high HVAC targeting score of 84/100. The high single-family detached share (83%) is a strong demand driver.
Census Demographics — ZIP 30068
| Demographic Signal | Value |
|---|---|
| City | Marietta |
| State | GA |
| Total Population | 33,882 |
| Total Households | 12,849 |
| Median Household Income | $150K |
| Owner-Occupied Households | 11,087 |
| Owner Occupancy Rate | 86% |
| Median Home Value | $599K |
| Single-Family Detached Share | 83% |
| Median Resident Age | 44 years |
| Median Year Built(ACS B25035) | 1981 |
| Built Before 1980(older stock) | 79% |
| Built 1980–1999 | 18% |
| Built 2000 or Later(newer stock) | 3% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in Atlanta
Frequently Asked Questions
Why does ZIP 30068 score 84/100 for HVAC?▾
The score of 84/100 is driven by: +8 owner-occupied 86% (x1.2); +4 12,849 households; +5 median income $150K (x1.1). Each signal is weighted for the HVAC vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 30068 to my HVAC service area?▾
Sign up for AreaOps, create a brand for your HVAC operation, then use the Quick Add or targeting workbench to include ZIP 30068. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for HVAC businesses in Atlanta
AreaOps gives your ops team a visual territory map, bulk ZIP import, and the full scoring model — all filterable by the demographics that drive demand for your specific vertical.