30038 — Lithonia, GA
HVAC Market Targeting Score
ZIP 30038 has moderate owner occupancy (65%) with a median household income of $74K and a median home value of $247K — earning a high HVAC targeting score of 79/100. The high single-family detached share (67%) is a strong demand driver.
Census Demographics — ZIP 30038
| Demographic Signal | Value |
|---|---|
| City | Lithonia |
| State | GA |
| Total Population | 43,776 |
| Total Households | 14,635 |
| Median Household Income | $74K |
| Owner-Occupied Households | 9,473 |
| Owner Occupancy Rate | 65% |
| Median Home Value | $247K |
| Single-Family Detached Share | 67% |
| Median Resident Age | 38 years |
| Median Year Built(ACS B25035) | 1997 |
| Built Before 1980(older stock) | 38% |
| Built 1980–1999 | 54% |
| Built 2000 or Later(newer stock) | 8% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in Atlanta
Frequently Asked Questions
Why does ZIP 30038 score 79/100 for HVAC?▾
The score of 79/100 is driven by: +8 owner-occupied 65% (x1.2); +4 14,635 households; +5 median income $74K (x1.1). Each signal is weighted for the HVAC vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 30038 to my HVAC service area?▾
Sign up for AreaOps, create a brand for your HVAC operation, then use the Quick Add or targeting workbench to include ZIP 30038. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for HVAC businesses in Atlanta
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