30036 — Decatur, GA
HVAC Market Targeting Score
ZIP 30036 has moderate owner occupancy (67%) with a median household income of $92K — earning a medium HVAC targeting score of 68/100.
Census Demographics — ZIP 30036
| Demographic Signal | Value |
|---|---|
| City | Decatur |
| State | GA |
| Total Population | 23,600 |
| Total Households | 8,372 |
| Median Household Income | $92K |
| Owner-Occupied Households | 5,601 |
| Owner Occupancy Rate | 67% |
| Source: 2024 | |
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Frequently Asked Questions
Why does ZIP 30036 score 68/100 for HVAC?▾
The score of 68/100 is driven by: +8 owner-occupied 67% (x1.2); +4 8,372 households; +5 median income $92K (x1.1). Each signal is weighted for the HVAC vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 30036 to my HVAC service area?▾
Sign up for AreaOps, create a brand for your HVAC operation, then use the Quick Add or targeting workbench to include ZIP 30036. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for HVAC businesses in Atlanta
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