30030 — Decatur, GA
HVAC Market Targeting Score
ZIP 30030 has moderate owner occupancy (61%) with a median household income of $127K and a median home value of $632K — earning a high HVAC targeting score of 78/100.
Census Demographics — ZIP 30030
| Demographic Signal | Value |
|---|---|
| City | Decatur |
| State | GA |
| Total Population | 31,756 |
| Total Households | 12,979 |
| Median Household Income | $127K |
| Owner-Occupied Households | 7,933 |
| Owner Occupancy Rate | 61% |
| Median Home Value | $632K |
| Single-Family Detached Share | 48% |
| Median Resident Age | 40 years |
| Median Year Built(ACS B25035) | 1973 |
| Built Before 1980(older stock) | 63% |
| Built 1980–1999 | 20% |
| Built 2000 or Later(newer stock) | 18% |
| Source: 2024 ACS 5-Year | |
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Frequently Asked Questions
Why does ZIP 30030 score 78/100 for HVAC?▾
The score of 78/100 is driven by: +7 owner-occupied 61% (x1.2); +4 12,979 households; +5 median income $127K (x1.1). Each signal is weighted for the HVAC vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 30030 to my HVAC service area?▾
Sign up for AreaOps, create a brand for your HVAC operation, then use the Quick Add or targeting workbench to include ZIP 30030. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for HVAC businesses in Atlanta
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