28311 — Fayetteville, NC
HVAC Market Targeting Score
ZIP 28311 has moderate owner occupancy (50%) with a median household income of $56K — earning a high HVAC targeting score of 77/100.
Census Demographics — ZIP 28311
| Demographic Signal | Value |
|---|---|
| City | Fayetteville |
| State | NC |
| Total Population | 34,683 |
| Total Households | 14,383 |
| Median Household Income | $56K |
| Owner-Occupied Households | 7,204 |
| Owner Occupancy Rate | 50% |
| Median Year Built(ACS B25035) | 1986 |
| Built Before 1980(older stock) | 59% |
| Built 1980–1999 | 34% |
| Built 2000 or Later(newer stock) | 7% |
| Source: 2022 ACS 5-Year | |
Comparable ZIPs in Charlotte
Frequently Asked Questions
Why does ZIP 28311 score 77/100 for HVAC?▾
The score of 77/100 is driven by: +7 owner-occupied 50% (x1.2); +6 14,383 households; +5 median income $56K (x1.1). Each signal is weighted for the HVAC vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 28311 to my HVAC service area?▾
Sign up for AreaOps, create a brand for your HVAC operation, then use the Quick Add or targeting workbench to include ZIP 28311. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2022 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for HVAC businesses in Charlotte
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