28270 — Charlotte, NC
HVAC Market Targeting Score
ZIP 28270 is a strongly owner-occupied area (77% owner occupancy) with a median household income of $132K and a median home value of $590K — earning a high HVAC targeting score of 85/100. The high single-family detached share (71%) is a strong demand driver.
Census Demographics — ZIP 28270
| Demographic Signal | Value |
|---|---|
| City | Charlotte |
| State | NC |
| Total Population | 32,448 |
| Total Households | 12,148 |
| Median Household Income | $132K |
| Owner-Occupied Households | 9,335 |
| Owner Occupancy Rate | 77% |
| Median Home Value | $590K |
| Single-Family Detached Share | 71% |
| Median Resident Age | 40 years |
| Median Year Built(ACS B25035) | 1991 |
| Built Before 1980(older stock) | 48% |
| Built 1980–1999 | 45% |
| Built 2000 or Later(newer stock) | 7% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in Charlotte
Frequently Asked Questions
Why does ZIP 28270 score 85/100 for HVAC?▾
The score of 85/100 is driven by: +8 owner-occupied 77% (x1.2); +4 12,148 households; +5 median income $132K (x1.1). Each signal is weighted for the HVAC vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 28270 to my HVAC service area?▾
Sign up for AreaOps, create a brand for your HVAC operation, then use the Quick Add or targeting workbench to include ZIP 28270. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for HVAC businesses in Charlotte
AreaOps gives your ops team a visual territory map, bulk ZIP import, and the full scoring model — all filterable by the demographics that drive demand for your specific vertical.