28201 — Charlotte, NC
HVAC Market Targeting Score
ZIP 28201 has moderate owner occupancy (50%) with a median household income of $68K — earning a medium HVAC targeting score of 64/100.
Census Demographics — ZIP 28201
| Demographic Signal | Value |
|---|---|
| City | Charlotte |
| State | NC |
| Total Population | 12,000 |
| Total Households | 5,500 |
| Median Household Income | $68K |
| Owner-Occupied Households | 2,750 |
| Owner Occupancy Rate | 50% |
| Source: 2024 | |
Comparable ZIPs in Charlotte
Frequently Asked Questions
Why does ZIP 28201 score 64/100 for HVAC?▾
The score of 64/100 is driven by: +5 owner-occupied 50% (x1.2); +3 5,500 households; +5 median income $68K (x1.1). Each signal is weighted for the HVAC vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 28201 to my HVAC service area?▾
Sign up for AreaOps, create a brand for your HVAC operation, then use the Quick Add or targeting workbench to include ZIP 28201. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for HVAC businesses in Charlotte
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