28098 — Lowell, NC
HVAC Market Targeting Score
ZIP 28098 is a strongly owner-occupied area (76% owner occupancy) with a median household income of $53K and a median home value of $202K — earning a medium HVAC targeting score of 74/100. The high single-family detached share (89%) is a strong demand driver.
Census Demographics — ZIP 28098
| Demographic Signal | Value |
|---|---|
| City | Lowell |
| State | NC |
| Total Population | 3,851 |
| Total Households | 1,768 |
| Median Household Income | $53K |
| Owner-Occupied Households | 1,336 |
| Owner Occupancy Rate | 76% |
| Median Home Value | $202K |
| Single-Family Detached Share | 89% |
| Median Resident Age | 40 years |
| Median Year Built(ACS B25035) | 1964 |
| Built Before 1980(older stock) | 67% |
| Built 1980–1999 | 31% |
| Built 2000 or Later(newer stock) | 1% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in Charlotte
Frequently Asked Questions
Why does ZIP 28098 score 74/100 for HVAC?▾
The score of 74/100 is driven by: +8 owner-occupied 76% (x1.2); +3 median income $53K (x1.1); +2 median home value $202K. Each signal is weighted for the HVAC vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 28098 to my HVAC service area?▾
Sign up for AreaOps, create a brand for your HVAC operation, then use the Quick Add or targeting workbench to include ZIP 28098. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for HVAC businesses in Charlotte
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