27577 — Smithfield, NC
HVAC Market Targeting Score
ZIP 27577 is a strongly owner-occupied area (73% owner occupancy) with a median household income of $63K and a median home value of $260K — earning a high HVAC targeting score of 87/100. The high single-family detached share (69%) is a strong demand driver.
Census Demographics — ZIP 27577
| Demographic Signal | Value |
|---|---|
| City | Smithfield |
| State | NC |
| Total Population | 28,354 |
| Total Households | 10,297 |
| Median Household Income | $63K |
| Owner-Occupied Households | 7,533 |
| Owner Occupancy Rate | 73% |
| Median Home Value | $260K |
| Single-Family Detached Share | 69% |
| Median Resident Age | 41 years |
| Median Year Built(ACS B25035) | 1983 |
| Built Before 1980(older stock) | 57% |
| Built 1980–1999 | 29% |
| Built 2000 or Later(newer stock) | 13% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in Raleigh
Frequently Asked Questions
Why does ZIP 27577 score 87/100 for HVAC?▾
The score of 87/100 is driven by: +9 owner-occupied 73% (x1.2); +4 10,297 households; +5 median income $63K (x1.1). Each signal is weighted for the HVAC vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 27577 to my HVAC service area?▾
Sign up for AreaOps, create a brand for your HVAC operation, then use the Quick Add or targeting workbench to include ZIP 27577. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for HVAC businesses in Raleigh
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