78950 — New Ulm, TX
Gutters Market Targeting Score
ZIP 78950 is a strongly owner-occupied area (85% owner occupancy) with a median household income of $91K and a median home value of $248K — earning a medium Gutters targeting score of 73/100. The high single-family detached share (79%) is a strong demand driver.
Census Demographics — ZIP 78950
| Demographic Signal | Value |
|---|---|
| City | New Ulm |
| State | TX |
| Total Population | 2,300 |
| Total Households | 980 |
| Median Household Income | $91K |
| Owner-Occupied Households | 837 |
| Owner Occupancy Rate | 85% |
| Median Home Value | $248K |
| Single-Family Detached Share | 79% |
| Median Resident Age | 50 years |
| Median Year Built(ACS B25035) | 1999 |
| Built Before 1980(older stock) | 35% |
| Built 1980–1999 | 51% |
| Built 2000 or Later(newer stock) | 14% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in Houston
Frequently Asked Questions
Why does ZIP 78950 score 73/100 for Gutters?▾
The score of 73/100 is driven by: +8 owner-occupied 85% (x1.2); -1 980 households; +5 median income $91K. Each signal is weighted for the Gutters vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 78950 to my Gutters service area?▾
Sign up for AreaOps, create a brand for your Gutters operation, then use the Quick Add or targeting workbench to include ZIP 78950. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Gutters businesses in Houston
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