97204 — Portland, OR
Home-Services Market Scores by Industry · 2024 ACS 5-Year
Targeting Scores by Vertical
| Vertical | Score | Key Drivers | |
|---|---|---|---|
| Professional Services | 48/Low | -4 owner-occupied 5% (x0.3) · -2 392 households (x0.5) | Details → |
| general | 46/Low | -6 owner-occupied 5% · -3 392 households | Details → |
| other | 46/Low | -6 owner-occupied 5% · -3 392 households | Details → |
| HVAC | 45/Low | -9 owner-occupied 5% (x1.2) · -2 392 households | Details → |
| healthcare | 42/Low | -4 owner-occupied 5% (x0.3) · -5 392 households | Details → |
| insurance | 41/Low | -9 owner-occupied 5% · -1 392 households (x0.5) | Details → |
| Plumbing | 41/Low | -9 owner-occupied 5% (x1.2) · -3 392 households | Details → |
| Real Estate | 41/Low | -8 owner-occupied 5% (x0.8) · -3 392 households | Details → |
| Electrical | 40/Low | -8 owner-occupied 5% (x1.2) · -3 392 households | Details → |
| Windows & Siding | 40/Low | -9 owner-occupied 5% (x1.2) · -2 392 households | Details → |
| Roofing | 39/Low | -8 owner-occupied 5% (x1.2) · -2 392 households | Details → |
| Gutters | 37/Low | -8 owner-occupied 5% (x1.2) · -2 392 households | Details → |
| Pest Control | 29/Low | -8 owner-occupied 5% (x1.2) · -3 392 households | Details → |
| Landscaping | 29/Low | -9 owner-occupied 5% (x1.2) · -3 392 households | Details → |
| Moving & Relocation | 26/Low | -8 owner-occupied 5% (x0.9) · -4 392 households (x1.3) | Details → |
Scores are 0–100 (50 = baseline). Higher = stronger demographic fit for that vertical.
Census Demographics — ZIP 97204
| Demographic Signal | Value |
|---|---|
| City | Portland |
| State | OR |
| Total Population | 885 |
| Total Households | 392 |
| Owner Occupancy Rate | 5% |
| Single-Family Detached Share | 0% |
| Median Resident Age | 42 years |
| Source: 2024 ACS 5-Year | |
Frequently Asked Questions
What is the best vertical to target in ZIP 97204?▾
Based on Census demographics, ZIP 97204 scores highest for Professional Services (48/100). It also scores well for general and other.
Why do scores differ across verticals for the same ZIP?▾
Each vertical weights Census signals differently. Roofing emphasizes older homes; landscaping emphasizes higher-income single-family homes; B2B verticals weight business density and income over home age. The same ZIP can score very differently across verticals.
How do I use these scores to plan my service territory?▾
Import ZIP 97204 and surrounding high-scoring ZIPs into AreaOps, assign them to your brand and market, and use the targeting workbench to find adjacent expansion opportunities.
What Census data powers these scores?▾
Scores are computed from 2024 ACS 5-Year estimates: population, households, owner-occupied housing, median income, median home value, and single-family share.
Manage Your Service Areas
AreaOps gives your ops team a visual territory map, bulk ZIP import, and the full scoring model — all filterable by the demographics that drive demand for your specific vertical.