95697 — Yolo, CA
Home-Services Market Scores by Industry · 2024 ACS 5-Year
Targeting Scores by Vertical
| Vertical | Score | Key Drivers | |
|---|---|---|---|
| Electrical | 63/Medium | -3 201 households · +8 single-family 80% (x1.2) | Details → |
| Plumbing | 62/Medium | -3 201 households · +7 single-family 80% (x1.2) | Details → |
| Roofing | 61/Medium | -2 201 households · +7 single-family 80% (x1.3) | Details → |
| Gutters | 60/Medium | -2 201 households · +8 single-family 80% (x1.3) | Details → |
| other | 60/Medium | -3 201 households · +6 single-family 80% | Details → |
| general | 60/Medium | -3 201 households · +6 single-family 80% | Details → |
| Windows & Siding | 60/Medium | -2 201 households · +7 single-family 80% (x1.2) | Details → |
| Landscaping | 59/Medium | -3 201 households · +10 single-family 80% (x1.4) | Details → |
| HVAC | 59/Medium | -2 201 households · +6 single-family 80% (x1.2) | Details → |
| Pest Control | 57/Medium | -3 201 households · +8 single-family 80% (x1.2) | Details → |
| insurance | 54/Medium | -1 201 households (x0.5) · +3 single-family 80% (x0.5) | Details → |
| Professional Services | 53/Medium | -2 201 households (x0.5) · -5 population 800 (x1.2) | Details → |
| Real Estate | 51/Medium | -3 201 households · -3 population 800 (x1.2) | Details → |
| Moving & Relocation | 50/Medium | -4 201 households (x1.3) · +6 single-family 80% (x0.8) | Details → |
| healthcare | 48/Low | -5 201 households · -5 population 800 (x1.4) | Details → |
Scores are 0–100 (50 = baseline). Higher = stronger demographic fit for that vertical.
Census Demographics — ZIP 95697
| Demographic Signal | Value |
|---|---|
| City | Yolo |
| State | CA |
| Total Population | 800 |
| Total Households | 201 |
| Single-Family Detached Share | 80% |
| Median Resident Age | 16 years |
| Source: 2024 ACS 5-Year | |
Frequently Asked Questions
What is the best vertical to target in ZIP 95697?▾
Based on Census demographics, ZIP 95697 scores highest for Electrical (63/100). It also scores well for Plumbing and Roofing.
Why do scores differ across verticals for the same ZIP?▾
Each vertical weights Census signals differently. Roofing emphasizes older homes; landscaping emphasizes higher-income single-family homes; B2B verticals weight business density and income over home age. The same ZIP can score very differently across verticals.
How do I use these scores to plan my service territory?▾
Import ZIP 95697 and surrounding high-scoring ZIPs into AreaOps, assign them to your brand and market, and use the targeting workbench to find adjacent expansion opportunities.
What Census data powers these scores?▾
Scores are computed from 2024 ACS 5-Year estimates: population, households, owner-occupied housing, median income, median home value, and single-family share.
Manage Your Service Areas
AreaOps gives your ops team a visual territory map, bulk ZIP import, and the full scoring model — all filterable by the demographics that drive demand for your specific vertical.