95604 — Auburn, CA
Home-Services Market Scores by Industry · 2024 ACS 5-Year
Targeting Scores by Vertical
| Vertical | Score | Key Drivers | |
|---|---|---|---|
| Electrical | 32/Low | -3 13 households · +8 single-family 75% (x1.2) | Details → |
| other | 32/Low | -3 13 households · +6 single-family 75% | Details → |
| general | 32/Low | -3 13 households · +6 single-family 75% | Details → |
| Plumbing | 31/Low | -3 13 households · +7 single-family 75% (x1.2) | Details → |
| Roofing | 30/Low | -2 13 households · +7 single-family 75% (x1.3) | Details → |
| Windows & Siding | 29/Low | -2 13 households · +7 single-family 75% (x1.2) | Details → |
| Gutters | 29/Low | -2 13 households · +8 single-family 75% (x1.3) | Details → |
| HVAC | 28/Low | -2 13 households · +6 single-family 75% (x1.2) | Details → |
| Landscaping | 28/Low | -3 13 households · +9 single-family 75% (x1.4) | Details → |
| Pest Control | 26/Low | -3 13 households · +8 single-family 75% (x1.2) | Details → |
| Professional Services | 26/Low | -2 13 households (x0.5) · -6 population 27 (x1.2) | Details → |
| insurance | 25/Low | -1 13 households (x0.5) · +3 single-family 75% (x0.5) | Details → |
| Real Estate | 23/Low | -3 13 households · -4 population 27 (x1.2) | Details → |
| Moving & Relocation | 19/Low | -4 13 households (x1.3) · +6 single-family 75% (x0.8) | Details → |
| healthcare | 19/Low | -5 13 households · -6 population 27 (x1.4) | Details → |
Scores are 0–100 (50 = baseline). Higher = stronger demographic fit for that vertical.
Census Demographics — ZIP 95604
| Demographic Signal | Value |
|---|---|
| City | Auburn |
| State | CA |
| Total Population | 27 |
| Total Households | 13 |
| Single-Family Detached Share | 75% |
| Median Resident Age | -666666666 years |
| Source: 2024 ACS 5-Year | |
Frequently Asked Questions
What is the best vertical to target in ZIP 95604?▾
Based on Census demographics, ZIP 95604 scores highest for Electrical (32/100). It also scores well for other and general.
Why do scores differ across verticals for the same ZIP?▾
Each vertical weights Census signals differently. Roofing emphasizes older homes; landscaping emphasizes higher-income single-family homes; B2B verticals weight business density and income over home age. The same ZIP can score very differently across verticals.
How do I use these scores to plan my service territory?▾
Import ZIP 95604 and surrounding high-scoring ZIPs into AreaOps, assign them to your brand and market, and use the targeting workbench to find adjacent expansion opportunities.
What Census data powers these scores?▾
Scores are computed from 2024 ACS 5-Year estimates: population, households, owner-occupied housing, median income, median home value, and single-family share.
Manage Your Service Areas
AreaOps gives your ops team a visual territory map, bulk ZIP import, and the full scoring model — all filterable by the demographics that drive demand for your specific vertical.