91125 — Pasadena, CA
Home-Services Market Scores by Industry · 2024 ACS 5-Year
Targeting Scores by Vertical
| Vertical | Score | Key Drivers | |
|---|---|---|---|
| Professional Services | 57/Medium | -2 97 households (x0.5) · -5 population 1,000 (x1.2) | Details → |
| insurance | 57/Medium | -1 97 households (x0.5) · +3 single-family 81% (x0.5) | Details → |
| other | 56/Medium | -3 97 households · +7 single-family 81% | Details → |
| Landscaping | 56/Medium | -3 97 households · +10 single-family 81% (x1.4) | Details → |
| general | 56/Medium | -3 97 households · +7 single-family 81% | Details → |
| Electrical | 54/Medium | -3 97 households · +8 single-family 81% (x1.2) | Details → |
| Plumbing | 54/Medium | -3 97 households · +8 single-family 81% (x1.2) | Details → |
| Pest Control | 54/Medium | -3 97 households · +8 single-family 81% (x1.2) | Details → |
| Gutters | 54/Medium | -2 97 households · +7 single-family 81% (x1.3) | Details → |
| Roofing | 53/Medium | -2 97 households · +6 single-family 81% (x1.3) | Details → |
| Real Estate | 53/Medium | -3 97 households · -3 population 1,000 (x1.2) | Details → |
| Windows & Siding | 53/Medium | -2 97 households · +6 single-family 81% (x1.2) | Details → |
| HVAC | 52/Medium | -2 97 households · +5 single-family 81% (x1.2) | Details → |
| Moving & Relocation | 50/Medium | -4 97 households (x1.3) · +7 single-family 81% (x0.8) | Details → |
| healthcare | 50/Medium | -5 97 households · -5 population 1,000 (x1.4) | Details → |
Scores are 0–100 (50 = baseline). Higher = stronger demographic fit for that vertical.
Census Demographics — ZIP 91125
| Demographic Signal | Value |
|---|---|
| City | Pasadena |
| State | CA |
| Total Population | 1,000 |
| Total Households | 97 |
| Single-Family Detached Share | 81% |
| Median Resident Age | 22 years |
| Source: 2024 ACS 5-Year | |
Frequently Asked Questions
What is the best vertical to target in ZIP 91125?▾
Based on Census demographics, ZIP 91125 scores highest for Professional Services (57/100). It also scores well for insurance and other.
Why do scores differ across verticals for the same ZIP?▾
Each vertical weights Census signals differently. Roofing emphasizes older homes; landscaping emphasizes higher-income single-family homes; B2B verticals weight business density and income over home age. The same ZIP can score very differently across verticals.
How do I use these scores to plan my service territory?▾
Import ZIP 91125 and surrounding high-scoring ZIPs into AreaOps, assign them to your brand and market, and use the targeting workbench to find adjacent expansion opportunities.
What Census data powers these scores?▾
Scores are computed from 2024 ACS 5-Year estimates: population, households, owner-occupied housing, median income, median home value, and single-family share.
Manage Your Service Areas
AreaOps gives your ops team a visual territory map, bulk ZIP import, and the full scoring model — all filterable by the demographics that drive demand for your specific vertical.