90071 — Los Angeles, CA
Home-Services Market Scores by Industry · 2022 ACS 5-Year
Targeting Scores by Vertical
| Vertical | Score | Key Drivers | |
|---|---|---|---|
| insurance | 69/Medium | +15 owner_pct >= 70% · -6 population < 500 (x1.2) | Details → |
| general | 68/Medium | +15 owner_pct >= 70% · -5 population < 500 | Details → |
| other | 68/Medium | +15 owner_pct >= 70% · -5 population < 500 | Details → |
| Real Estate | 66/Medium | +12 owner_pct >= 70% (x0.8) · -6 population < 500 (x1.2) | Details → |
| Windows & Siding | 61/Medium | +18 owner_pct >= 70% (x1.2) · -2 population < 500 (x0.5) | Details → |
| Landscaping | 61/Medium | +18 owner_pct >= 70% (x1.2) · -2 population < 500 (x0.5) | Details → |
| Electrical | 61/Medium | +18 owner_pct >= 70% (x1.2) · -2 population < 500 (x0.5) | Details → |
| Roofing | 61/Medium | +18 owner_pct >= 70% (x1.2) · -2 population < 500 (x0.5) | Details → |
| Gutters | 61/Medium | +18 owner_pct >= 70% (x1.2) · -2 population < 500 (x0.5) | Details → |
| Plumbing | 61/Medium | +18 owner_pct >= 70% (x1.2) · -2 population < 500 (x0.5) | Details → |
| HVAC | 61/Medium | +18 owner_pct >= 70% (x1.2) · -2 population < 500 (x0.5) | Details → |
| Professional Services | 59/Medium | +5 owner_pct >= 70% (x0.3) · -6 population < 500 (x1.2) | Details → |
| Pest Control | 59/Medium | +18 owner_pct >= 70% (x1.2) · -4 population < 500 (x0.8) | Details → |
| Moving & Relocation | 55/Medium | +14 owner_pct >= 70% (x0.9) · -7 population < 500 (x1.4) | Details → |
| healthcare | 54/Medium | +5 owner_pct >= 70% (x0.3) · -7 population < 500 (x1.4) | Details → |
Scores are 0–100 (50 = baseline). Higher = stronger demographic fit for that vertical.
Census Demographics — ZIP 90071
| Demographic Signal | Value |
|---|---|
| City | Los Angeles |
| State | CA |
| Total Population | 313 |
| Total Households | 8 |
| Owner Occupancy Rate | 100% |
| Source: 2022 ACS 5-Year | |
Frequently Asked Questions
What is the best vertical to target in ZIP 90071?▾
Based on Census demographics, ZIP 90071 scores highest for insurance (69/100). It also scores well for general and other.
Why do scores differ across verticals for the same ZIP?▾
Each vertical weights Census signals differently. Roofing emphasizes older homes; landscaping emphasizes higher-income single-family homes; B2B verticals weight business density and income over home age. The same ZIP can score very differently across verticals.
How do I use these scores to plan my service territory?▾
Import ZIP 90071 and surrounding high-scoring ZIPs into AreaOps, assign them to your brand and market, and use the targeting workbench to find adjacent expansion opportunities.
What Census data powers these scores?▾
Scores are computed from 2022 ACS 5-Year estimates: population, households, owner-occupied housing, median income, median home value, and single-family share.
Manage Your Service Areas
AreaOps gives your ops team a visual territory map, bulk ZIP import, and the full scoring model — all filterable by the demographics that drive demand for your specific vertical.