90036 — Los Angeles, CA
Home-Services Market Scores by Industry · 2024 ACS 5-Year
Targeting Scores by Vertical
| Vertical | Score | Key Drivers | |
|---|---|---|---|
| healthcare | 84/High | -3 owner-occupied 14% (x0.3) · +9 20,565 households | Details → |
| Professional Services | 83/High | -4 owner-occupied 14% (x0.3) · +5 20,565 households (x0.5) | Details → |
| Real Estate | 73/Medium | -6 owner-occupied 14% (x0.8) · +6 20,565 households | Details → |
| other | 66/Medium | -6 owner-occupied 14% · +5 20,565 households | Details → |
| general | 66/Medium | -6 owner-occupied 14% · +5 20,565 households | Details → |
| insurance | 62/Medium | -8 owner-occupied 14% · +3 20,565 households (x0.5) | Details → |
| Moving & Relocation | 60/Medium | -7 owner-occupied 14% (x0.9) · +7 20,565 households (x1.3) | Details → |
| Plumbing | 58/Medium | -8 owner-occupied 14% (x1.2) · +5 20,565 households | Details → |
| Electrical | 58/Medium | -8 owner-occupied 14% (x1.2) · +5 20,565 households | Details → |
| HVAC | 57/Medium | -7 owner-occupied 14% (x1.2) · +4 20,565 households | Details → |
| Windows & Siding | 57/Medium | -7 owner-occupied 14% (x1.2) · +5 20,565 households | Details → |
| Roofing | 56/Medium | -7 owner-occupied 14% (x1.2) · +5 20,565 households | Details → |
| Gutters | 55/Medium | -8 owner-occupied 14% (x1.2) · +5 20,565 households | Details → |
| Pest Control | 53/Medium | -9 owner-occupied 14% (x1.2) · +6 20,565 households | Details → |
| Landscaping | 53/Medium | -7 owner-occupied 14% (x1.2) · +5 20,565 households | Details → |
Scores are 0–100 (50 = baseline). Higher = stronger demographic fit for that vertical.
Census Demographics — ZIP 90036
| Demographic Signal | Value |
|---|---|
| City | Los Angeles |
| State | CA |
| Total Population | 39,278 |
| Total Households | 20,565 |
| Median Household Income | $110K |
| Owner Occupancy Rate | 14% |
| Median Home Value | $1.9M |
| Single-Family Detached Share | 12% |
| Median Resident Age | 37 years |
| Source: 2024 ACS 5-Year | |
Frequently Asked Questions
What is the best vertical to target in ZIP 90036?▾
Based on Census demographics, ZIP 90036 scores highest for healthcare (84/100). It also scores well for Professional Services and Real Estate.
Why do scores differ across verticals for the same ZIP?▾
Each vertical weights Census signals differently. Roofing emphasizes older homes; landscaping emphasizes higher-income single-family homes; B2B verticals weight business density and income over home age. The same ZIP can score very differently across verticals.
How do I use these scores to plan my service territory?▾
Import ZIP 90036 and surrounding high-scoring ZIPs into AreaOps, assign them to your brand and market, and use the targeting workbench to find adjacent expansion opportunities.
What Census data powers these scores?▾
Scores are computed from 2024 ACS 5-Year estimates: population, households, owner-occupied housing, median income, median home value, and single-family share.
Manage Your Service Areas
AreaOps gives your ops team a visual territory map, bulk ZIP import, and the full scoring model — all filterable by the demographics that drive demand for your specific vertical.