90021 — Los Angeles, CA
Home-Services Market Scores by Industry · 2024 ACS 5-Year
Targeting Scores by Vertical
| Vertical | Score | Key Drivers | |
|---|---|---|---|
| Professional Services | 48/Low | -4 owner-occupied 8% (x0.3) · -11 median income $32K (x1.2) | Details → |
| general | 48/Low | -5 owner-occupied 8% · -1 1,498 households | Details → |
| other | 48/Low | -5 owner-occupied 8% · -1 1,498 households | Details → |
| Real Estate | 46/Low | -8 owner-occupied 8% (x0.8) · -1 1,498 households | Details → |
| healthcare | 45/Low | -4 owner-occupied 8% (x0.3) · -1 1,498 households | Details → |
| HVAC | 43/Low | -9 owner-occupied 8% (x1.2) · -4 median income $32K (x1.1) | Details → |
| Windows & Siding | 42/Low | -8 owner-occupied 8% (x1.2) · -4 median income $32K | Details → |
| insurance | 41/Low | -9 owner-occupied 8% · -6 median income $32K (x1.2) | Details → |
| Plumbing | 41/Low | -9 owner-occupied 8% (x1.2) · -1 1,498 households | Details → |
| Electrical | 41/Low | -8 owner-occupied 8% (x1.2) · -1 1,498 households | Details → |
| Roofing | 40/Low | -8 owner-occupied 8% (x1.2) · -4 median income $32K | Details → |
| Gutters | 38/Low | -9 owner-occupied 8% (x1.2) · -4 median income $32K | Details → |
| Landscaping | 33/Low | -8 owner-occupied 8% (x1.2) · -1 1,498 households | Details → |
| Pest Control | 32/Low | -8 owner-occupied 8% (x1.2) · -1 1,498 households | Details → |
| Moving & Relocation | 31/Low | -8 owner-occupied 8% (x0.9) · -1 1,498 households (x1.3) | Details → |
Scores are 0–100 (50 = baseline). Higher = stronger demographic fit for that vertical.
Census Demographics — ZIP 90021
| Demographic Signal | Value |
|---|---|
| City | Los Angeles |
| State | CA |
| Total Population | 2,897 |
| Total Households | 1,498 |
| Median Household Income | $32K |
| Owner Occupancy Rate | 8% |
| Median Home Value | $1.1M |
| Single-Family Detached Share | 6% |
| Median Resident Age | 41 years |
| Source: 2024 ACS 5-Year | |
Frequently Asked Questions
What is the best vertical to target in ZIP 90021?▾
Based on Census demographics, ZIP 90021 scores highest for Professional Services (48/100). It also scores well for general and other.
Why do scores differ across verticals for the same ZIP?▾
Each vertical weights Census signals differently. Roofing emphasizes older homes; landscaping emphasizes higher-income single-family homes; B2B verticals weight business density and income over home age. The same ZIP can score very differently across verticals.
How do I use these scores to plan my service territory?▾
Import ZIP 90021 and surrounding high-scoring ZIPs into AreaOps, assign them to your brand and market, and use the targeting workbench to find adjacent expansion opportunities.
What Census data powers these scores?▾
Scores are computed from 2024 ACS 5-Year estimates: population, households, owner-occupied housing, median income, median home value, and single-family share.
Manage Your Service Areas
AreaOps gives your ops team a visual territory map, bulk ZIP import, and the full scoring model — all filterable by the demographics that drive demand for your specific vertical.