85012 — Phoenix, AZ
Home-Services Market Scores by Industry · 2024 ACS 5-Year
Targeting Scores by Vertical
| Vertical | Score | Key Drivers | |
|---|---|---|---|
| Professional Services | 84/High | +3 4,757 households (x0.5) · +12 median income $87K (x1.2) | Details → |
| healthcare | 83/High | +6 4,757 households · +11 median income $87K (x1.2) | Details → |
| Real Estate | 79/High | +4 4,757 households · +7 median income $87K (x1.2) | Details → |
| general | 74/Medium | +4 4,757 households · +5 median income $87K | Details → |
| other | 74/Medium | +4 4,757 households · +5 median income $87K | Details → |
| insurance | 72/Medium | +2 4,757 households (x0.5) · +6 median income $87K (x1.2) | Details → |
| HVAC | 68/Medium | +3 4,757 households · +5 median income $87K (x1.1) | Details → |
| Plumbing | 67/Medium | +4 4,757 households · +5 median income $87K | Details → |
| Windows & Siding | 67/Medium | +3 4,757 households · +5 median income $87K | Details → |
| Electrical | 67/Medium | +4 4,757 households · +5 median income $87K | Details → |
| Moving & Relocation | 66/Medium | +6 4,757 households (x1.3) · +7 median income $87K (x1.2) | Details → |
| Roofing | 66/Medium | +3 4,757 households · +5 median income $87K | Details → |
| Gutters | 65/Medium | +3 4,757 households · +5 median income $87K | Details → |
| Pest Control | 62/Medium | +4 4,757 households · +6 median income $87K | Details → |
| Landscaping | 62/Medium | +4 4,757 households · +6 median income $87K (x1.1) | Details → |
Scores are 0–100 (50 = baseline). Higher = stronger demographic fit for that vertical.
Census Demographics — ZIP 85012
| Demographic Signal | Value |
|---|---|
| City | Phoenix |
| State | AZ |
| Total Population | 8,704 |
| Total Households | 4,757 |
| Median Household Income | $87K |
| Owner Occupancy Rate | 40% |
| Median Home Value | $735K |
| Single-Family Detached Share | 29% |
| Median Resident Age | 38 years |
| Source: 2024 ACS 5-Year | |
Frequently Asked Questions
What is the best vertical to target in ZIP 85012?▾
Based on Census demographics, ZIP 85012 scores highest for Professional Services (84/100). It also scores well for healthcare and Real Estate.
Why do scores differ across verticals for the same ZIP?▾
Each vertical weights Census signals differently. Roofing emphasizes older homes; landscaping emphasizes higher-income single-family homes; B2B verticals weight business density and income over home age. The same ZIP can score very differently across verticals.
How do I use these scores to plan my service territory?▾
Import ZIP 85012 and surrounding high-scoring ZIPs into AreaOps, assign them to your brand and market, and use the targeting workbench to find adjacent expansion opportunities.
What Census data powers these scores?▾
Scores are computed from 2024 ACS 5-Year estimates: population, households, owner-occupied housing, median income, median home value, and single-family share.
Manage Your Service Areas
AreaOps gives your ops team a visual territory map, bulk ZIP import, and the full scoring model — all filterable by the demographics that drive demand for your specific vertical.