78646 — Leander, TX
Home-Services Market Scores by Industry · 2022 ACS 5-Year
Targeting Scores by Vertical
| Vertical | Score | Key Drivers | |
|---|---|---|---|
| Roofing | 56/Medium | +6 county hail risk 89/100 (x1.4) | Details → |
| Gutters | 55/Medium | +5 county hail risk 89/100 (x1.2) | Details → |
| insurance | 55/Medium | +5 county hail risk 89/100 | Details → |
| Windows & Siding | 54/Medium | +4 county hail risk 89/100 (x0.9) | Details → |
| Real Estate | 52/Medium | +2 county hail risk 89/100 (x0.3) | Details → |
| general | 52/Medium | +2 county hail risk 89/100 (x0.5) | Details → |
| other | 52/Medium | +2 county hail risk 89/100 (x0.5) | Details → |
| HVAC | 52/Medium | +2 county hail risk 89/100 (x0.4) | Details → |
| Professional Services | 0/Low | no data available | Details → |
| Moving & Relocation | 0/Low | no data available | Details → |
| healthcare | 0/Low | no data available | Details → |
| Plumbing | 0/Low | no data available | Details → |
| Landscaping | 0/Low | no data available | Details → |
| Electrical | 0/Low | no data available | Details → |
| Pest Control | 0/Low | no data available | Details → |
Scores are 0–100 (50 = baseline). Higher = stronger demographic fit for that vertical.
Census Demographics — ZIP 78646
| Demographic Signal | Value |
|---|---|
| City | Leander |
| State | TX |
| Source: 2022 ACS 5-Year | |
Frequently Asked Questions
What is the best vertical to target in ZIP 78646?▾
Based on Census demographics, ZIP 78646 scores highest for Roofing (56/100). It also scores well for Gutters and insurance.
Why do scores differ across verticals for the same ZIP?▾
Each vertical weights Census signals differently. Roofing emphasizes older homes; landscaping emphasizes higher-income single-family homes; B2B verticals weight business density and income over home age. The same ZIP can score very differently across verticals.
How do I use these scores to plan my service territory?▾
Import ZIP 78646 and surrounding high-scoring ZIPs into AreaOps, assign them to your brand and market, and use the targeting workbench to find adjacent expansion opportunities.
What Census data powers these scores?▾
Scores are computed from 2022 ACS 5-Year estimates: population, households, owner-occupied housing, median income, median home value, and single-family share.
Manage Your Service Areas
AreaOps gives your ops team a visual territory map, bulk ZIP import, and the full scoring model — all filterable by the demographics that drive demand for your specific vertical.