78214 — San Antonio, TX
Home-Services Market Scores by Industry · 2024 ACS 5-Year
Targeting Scores by Vertical
| Vertical | Score | Key Drivers | |
|---|---|---|---|
| other | 81/High | +6 owner-occupied 56% · +5 7,492 households | Details → |
| general | 81/High | +6 owner-occupied 56% · +5 7,492 households | Details → |
| Roofing | 80/High | +6 owner-occupied 56% (x1.2) · +5 7,492 households | Details → |
| Gutters | 79/High | +7 owner-occupied 56% (x1.2) · +5 7,492 households | Details → |
| Electrical | 76/High | +7 owner-occupied 56% (x1.2) · +5 7,492 households | Details → |
| Windows & Siding | 76/High | +6 owner-occupied 56% (x1.2) · +5 7,492 households | Details → |
| Plumbing | 75/High | +7 owner-occupied 56% (x1.2) · +5 7,492 households | Details → |
| HVAC | 75/High | +6 owner-occupied 56% (x1.2) · +4 7,492 households | Details → |
| insurance | 75/High | +6 owner-occupied 56% · +3 7,492 households (x0.5) | Details → |
| Moving & Relocation | 72/Medium | +7 owner-occupied 56% (x0.9) · +8 7,492 households (x1.3) | Details → |
| Pest Control | 72/Medium | +8 owner-occupied 56% (x1.2) · +6 7,492 households | Details → |
| Landscaping | 71/Medium | +8 owner-occupied 56% (x1.2) · +5 7,492 households | Details → |
| healthcare | 70/Medium | +3 owner-occupied 56% (x0.3) · +9 7,492 households | Details → |
| Real Estate | 70/Medium | +6 owner-occupied 56% (x0.8) · +6 7,492 households | Details → |
| Professional Services | 68/Medium | +3 owner-occupied 56% (x0.3) · +5 7,492 households (x0.5) | Details → |
Scores are 0–100 (50 = baseline). Higher = stronger demographic fit for that vertical.
Census Demographics — ZIP 78214
| Demographic Signal | Value |
|---|---|
| City | San Antonio |
| State | TX |
| Total Population | 22,118 |
| Total Households | 7,492 |
| Median Household Income | $45K |
| Owner Occupancy Rate | 56% |
| Median Home Value | $129K |
| Single-Family Detached Share | 73% |
| Median Resident Age | 38 years |
| Source: 2024 ACS 5-Year | |
Frequently Asked Questions
What is the best vertical to target in ZIP 78214?▾
Based on Census demographics, ZIP 78214 scores highest for other (81/100). It also scores well for general and Roofing.
Why do scores differ across verticals for the same ZIP?▾
Each vertical weights Census signals differently. Roofing emphasizes older homes; landscaping emphasizes higher-income single-family homes; B2B verticals weight business density and income over home age. The same ZIP can score very differently across verticals.
How do I use these scores to plan my service territory?▾
Import ZIP 78214 and surrounding high-scoring ZIPs into AreaOps, assign them to your brand and market, and use the targeting workbench to find adjacent expansion opportunities.
What Census data powers these scores?▾
Scores are computed from 2024 ACS 5-Year estimates: population, households, owner-occupied housing, median income, median home value, and single-family share.
Manage Your Service Areas
AreaOps gives your ops team a visual territory map, bulk ZIP import, and the full scoring model — all filterable by the demographics that drive demand for your specific vertical.