77501 — Pasadena, TX
Home-Services Market Scores by Industry · 2024
Targeting Scores by Vertical
| Vertical | Score | Key Drivers | |
|---|---|---|---|
| Moving & Relocation | 67/Medium | +6 owner-occupied 52% (x0.9) · +7 6,355 households (x1.3) | Details → |
| healthcare | 66/Medium | +3 owner-occupied 52% (x0.3) · +8 6,355 households | Details → |
| Pest Control | 64/Medium | +7 owner-occupied 52% (x1.2) · +5 6,355 households | Details → |
| Real Estate | 64/Medium | +5 owner-occupied 52% (x0.8) · +6 6,355 households | Details → |
| Plumbing | 62/Medium | +7 owner-occupied 52% (x1.2) · +4 6,355 households | Details → |
| general | 62/Medium | +7 owner-occupied 52% · +4 6,355 households | Details → |
| Professional Services | 62/Medium | +3 owner-occupied 52% (x0.3) · +4 6,355 households (x0.5) | Details → |
| Landscaping | 62/Medium | +6 owner-occupied 52% (x1.2) · +5 6,355 households | Details → |
| Electrical | 62/Medium | +6 owner-occupied 52% (x1.2) · +5 6,355 households | Details → |
| other | 62/Medium | +7 owner-occupied 52% · +4 6,355 households | Details → |
| Gutters | 60/Medium | +6 owner-occupied 52% (x1.2) · +4 6,355 households | Details → |
| insurance | 60/Medium | +6 owner-occupied 52% · +2 6,355 households (x0.5) | Details → |
| HVAC | 60/Medium | +5 owner-occupied 52% (x1.2) · +4 6,355 households | Details → |
| Roofing | 59/Medium | +5 owner-occupied 52% (x1.2) · +4 6,355 households | Details → |
| Windows & Siding | 59/Medium | +5 owner-occupied 52% (x1.2) · +4 6,355 households | Details → |
Scores are 0–100 (50 = baseline). Higher = stronger demographic fit for that vertical.
Census Demographics — ZIP 77501
| Demographic Signal | Value |
|---|---|
| City | Pasadena |
| State | TX |
| Total Population | 15,300 |
| Total Households | 6,355 |
| Median Household Income | $45K |
| Owner Occupancy Rate | 52% |
| Source: 2024 | |
Frequently Asked Questions
What is the best vertical to target in ZIP 77501?▾
Based on Census demographics, ZIP 77501 scores highest for Moving & Relocation (67/100). It also scores well for healthcare and Pest Control.
Why do scores differ across verticals for the same ZIP?▾
Each vertical weights Census signals differently. Roofing emphasizes older homes; landscaping emphasizes higher-income single-family homes; B2B verticals weight business density and income over home age. The same ZIP can score very differently across verticals.
How do I use these scores to plan my service territory?▾
Import ZIP 77501 and surrounding high-scoring ZIPs into AreaOps, assign them to your brand and market, and use the targeting workbench to find adjacent expansion opportunities.
What Census data powers these scores?▾
Scores are computed from 2024 estimates: population, households, owner-occupied housing, median income, median home value, and single-family share.
Manage Your Service Areas
AreaOps gives your ops team a visual territory map, bulk ZIP import, and the full scoring model — all filterable by the demographics that drive demand for your specific vertical.