77098 — Houston, TX
Home-Services Market Scores by Industry · 2024 ACS 5-Year
Targeting Scores by Vertical
| Vertical | Score | Key Drivers | |
|---|---|---|---|
| healthcare | 87/High | -2 owner-occupied 34% (x0.3) · +9 9,442 households | Details → |
| Professional Services | 86/High | -2 owner-occupied 34% (x0.3) · +5 9,442 households (x0.5) | Details → |
| Real Estate | 79/High | -3 owner-occupied 34% (x0.8) · +6 9,442 households | Details → |
| general | 70/Medium | -3 owner-occupied 34% · +5 9,442 households | Details → |
| other | 70/Medium | -3 owner-occupied 34% · +5 9,442 households | Details → |
| insurance | 68/Medium | -3 owner-occupied 34% · +3 9,442 households (x0.5) | Details → |
| Moving & Relocation | 68/Medium | -3 owner-occupied 34% (x0.9) · +8 9,442 households (x1.3) | Details → |
| HVAC | 64/Medium | -3 owner-occupied 34% (x1.2) · +4 9,442 households | Details → |
| Electrical | 63/Medium | -4 owner-occupied 34% (x1.2) · +5 9,442 households | Details → |
| Plumbing | 63/Medium | -4 owner-occupied 34% (x1.2) · +5 9,442 households | Details → |
| Windows & Siding | 62/Medium | -3 owner-occupied 34% (x1.2) · +5 9,442 households | Details → |
| Roofing | 59/Medium | -3 owner-occupied 34% (x1.2) · +5 9,442 households | Details → |
| Pest Control | 59/Medium | -4 owner-occupied 34% (x1.2) · +6 9,442 households | Details → |
| Landscaping | 59/Medium | -4 owner-occupied 34% (x1.2) · +5 9,442 households | Details → |
| Gutters | 58/Medium | -3 owner-occupied 34% (x1.2) · +5 9,442 households | Details → |
Scores are 0–100 (50 = baseline). Higher = stronger demographic fit for that vertical.
Census Demographics — ZIP 77098
| Demographic Signal | Value |
|---|---|
| City | Houston |
| State | TX |
| Total Population | 17,210 |
| Total Households | 9,442 |
| Median Household Income | $117K |
| Owner Occupancy Rate | 34% |
| Median Home Value | $787K |
| Single-Family Detached Share | 20% |
| Median Resident Age | 37 years |
| Source: 2024 ACS 5-Year | |
Frequently Asked Questions
What is the best vertical to target in ZIP 77098?▾
Based on Census demographics, ZIP 77098 scores highest for healthcare (87/100). It also scores well for Professional Services and Real Estate.
Why do scores differ across verticals for the same ZIP?▾
Each vertical weights Census signals differently. Roofing emphasizes older homes; landscaping emphasizes higher-income single-family homes; B2B verticals weight business density and income over home age. The same ZIP can score very differently across verticals.
How do I use these scores to plan my service territory?▾
Import ZIP 77098 and surrounding high-scoring ZIPs into AreaOps, assign them to your brand and market, and use the targeting workbench to find adjacent expansion opportunities.
What Census data powers these scores?▾
Scores are computed from 2024 ACS 5-Year estimates: population, households, owner-occupied housing, median income, median home value, and single-family share.
Manage Your Service Areas
AreaOps gives your ops team a visual territory map, bulk ZIP import, and the full scoring model — all filterable by the demographics that drive demand for your specific vertical.