77077 — Houston, TX
Home-Services Market Scores by Industry · 2024 ACS 5-Year
Targeting Scores by Vertical
| Vertical | Score | Key Drivers | |
|---|---|---|---|
| healthcare | 85/High | -1 owner-occupied 37% (x0.3) · +9 27,830 households | Details → |
| Professional Services | 84/High | -1 owner-occupied 37% (x0.3) · +5 27,830 households (x0.5) | Details → |
| Real Estate | 78/High | -1 owner-occupied 37% (x0.8) · +6 27,830 households | Details → |
| other | 73/Medium | -1 owner-occupied 37% · +5 27,830 households | Details → |
| general | 73/Medium | -1 owner-occupied 37% · +5 27,830 households | Details → |
| Moving & Relocation | 69/Medium | -1 owner-occupied 37% (x0.9) · +8 27,830 households (x1.3) | Details → |
| insurance | 69/Medium | -1 owner-occupied 37% · +3 27,830 households (x0.5) | Details → |
| Plumbing | 66/Medium | -2 owner-occupied 37% (x1.2) · +5 27,830 households | Details → |
| Electrical | 66/Medium | -2 owner-occupied 37% (x1.2) · +5 27,830 households | Details → |
| HVAC | 66/Medium | -1 owner-occupied 37% (x1.2) · +4 27,830 households | Details → |
| Windows & Siding | 64/Medium | -1 owner-occupied 37% (x1.2) · +5 27,830 households | Details → |
| Roofing | 62/Medium | -1 owner-occupied 37% (x1.2) · +5 27,830 households | Details → |
| Landscaping | 62/Medium | -2 owner-occupied 37% (x1.2) · +5 27,830 households | Details → |
| Pest Control | 62/Medium | -2 owner-occupied 37% (x1.2) · +6 27,830 households | Details → |
| Gutters | 61/Medium | -1 owner-occupied 37% (x1.2) · +5 27,830 households | Details → |
Scores are 0–100 (50 = baseline). Higher = stronger demographic fit for that vertical.
Census Demographics — ZIP 77077
| Demographic Signal | Value |
|---|---|
| City | Houston |
| State | TX |
| Total Population | 60,098 |
| Total Households | 27,830 |
| Median Household Income | $73K |
| Owner Occupancy Rate | 37% |
| Median Home Value | $380K |
| Single-Family Detached Share | 33% |
| Median Resident Age | 36 years |
| Source: 2024 ACS 5-Year | |
Frequently Asked Questions
What is the best vertical to target in ZIP 77077?▾
Based on Census demographics, ZIP 77077 scores highest for healthcare (85/100). It also scores well for Professional Services and Real Estate.
Why do scores differ across verticals for the same ZIP?▾
Each vertical weights Census signals differently. Roofing emphasizes older homes; landscaping emphasizes higher-income single-family homes; B2B verticals weight business density and income over home age. The same ZIP can score very differently across verticals.
How do I use these scores to plan my service territory?▾
Import ZIP 77077 and surrounding high-scoring ZIPs into AreaOps, assign them to your brand and market, and use the targeting workbench to find adjacent expansion opportunities.
What Census data powers these scores?▾
Scores are computed from 2024 ACS 5-Year estimates: population, households, owner-occupied housing, median income, median home value, and single-family share.
Manage Your Service Areas
AreaOps gives your ops team a visual territory map, bulk ZIP import, and the full scoring model — all filterable by the demographics that drive demand for your specific vertical.