60616 — Chicago, IL
Home-Services Market Scores by Industry · 2024 ACS 5-Year
Targeting Scores by Vertical
| Vertical | Score | Key Drivers | |
|---|---|---|---|
| Professional Services | 90/High | +5 25,623 households (x0.5) · +12 median income $74K (x1.2) | Details → |
| healthcare | 90/High | +9 25,623 households · +11 median income $74K (x1.2) | Details → |
| Real Estate | 84/High | +6 25,623 households · +7 median income $74K (x1.2) | Details → |
| other | 73/Medium | +5 25,623 households · +5 median income $74K | Details → |
| general | 73/Medium | +5 25,623 households · +5 median income $74K | Details → |
| insurance | 73/Medium | +3 25,623 households (x0.5) · +7 median income $74K (x1.2) | Details → |
| Moving & Relocation | 72/Medium | +8 25,623 households (x1.3) · +8 median income $74K (x1.2) | Details → |
| Plumbing | 67/Medium | +5 25,623 households · +5 median income $74K | Details → |
| Electrical | 67/Medium | +5 25,623 households · +5 median income $74K | Details → |
| Windows & Siding | 66/Medium | +5 25,623 households · +5 median income $74K | Details → |
| HVAC | 65/Medium | +4 25,623 households · +5 median income $74K (x1.1) | Details → |
| Roofing | 65/Medium | +5 25,623 households · +5 median income $74K | Details → |
| Pest Control | 65/Medium | +6 25,623 households · +6 median income $74K | Details → |
| Landscaping | 64/Medium | +5 25,623 households · +6 median income $74K (x1.1) | Details → |
| Gutters | 64/Medium | +5 25,623 households · +5 median income $74K | Details → |
Scores are 0–100 (50 = baseline). Higher = stronger demographic fit for that vertical.
Census Demographics — ZIP 60616
| Demographic Signal | Value |
|---|---|
| City | Chicago |
| State | IL |
| Total Population | 54,308 |
| Total Households | 25,623 |
| Median Household Income | $74K |
| Owner Occupancy Rate | 39% |
| Median Home Value | $387K |
| Single-Family Detached Share | 10% |
| Median Resident Age | 38 years |
| Source: 2024 ACS 5-Year | |
Frequently Asked Questions
What is the best vertical to target in ZIP 60616?▾
Based on Census demographics, ZIP 60616 scores highest for Professional Services (90/100). It also scores well for healthcare and Real Estate.
Why do scores differ across verticals for the same ZIP?▾
Each vertical weights Census signals differently. Roofing emphasizes older homes; landscaping emphasizes higher-income single-family homes; B2B verticals weight business density and income over home age. The same ZIP can score very differently across verticals.
How do I use these scores to plan my service territory?▾
Import ZIP 60616 and surrounding high-scoring ZIPs into AreaOps, assign them to your brand and market, and use the targeting workbench to find adjacent expansion opportunities.
What Census data powers these scores?▾
Scores are computed from 2024 ACS 5-Year estimates: population, households, owner-occupied housing, median income, median home value, and single-family share.
Manage Your Service Areas
AreaOps gives your ops team a visual territory map, bulk ZIP import, and the full scoring model — all filterable by the demographics that drive demand for your specific vertical.