55111 — Saint Paul, MN
Home-Services Market Scores by Industry · 2024 ACS 5-Year
Targeting Scores by Vertical
| Vertical | Score | Key Drivers | |
|---|---|---|---|
| Roofing | 51/Medium | -2 138 households · -5 single-family 0% (x1.3) | Details → |
| general | 51/Medium | -3 138 households · -4 single-family 0% | Details → |
| other | 51/Medium | -3 138 households · -4 single-family 0% | Details → |
| insurance | 50/Medium | -1 138 households (x0.5) · -2 single-family 0% (x0.5) | Details → |
| Gutters | 48/Low | -2 138 households · -5 single-family 0% (x1.3) | Details → |
| Windows & Siding | 48/Low | -2 138 households · -4 single-family 0% (x1.2) | Details → |
| Real Estate | 47/Low | -3 138 households · -4 population 233 (x1.2) | Details → |
| Professional Services | 47/Low | -2 138 households (x0.5) · -6 population 233 (x1.2) | Details → |
| HVAC | 46/Low | -2 138 households · -4 single-family 0% (x1.2) | Details → |
| Electrical | 44/Low | -3 138 households · -5 single-family 0% (x1.2) | Details → |
| Plumbing | 44/Low | -3 138 households · -5 single-family 0% (x1.2) | Details → |
| healthcare | 41/Low | -5 138 households · -6 population 233 (x1.4) | Details → |
| Landscaping | 36/Low | -3 138 households · -6 single-family 0% (x1.4) | Details → |
| Pest Control | 35/Low | -3 138 households · -6 single-family 0% (x1.2) | Details → |
| Moving & Relocation | 33/Low | -4 138 households (x1.3) · -4 single-family 0% (x0.8) | Details → |
Scores are 0–100 (50 = baseline). Higher = stronger demographic fit for that vertical.
Census Demographics — ZIP 55111
| Demographic Signal | Value |
|---|---|
| City | Saint Paul |
| State | MN |
| Total Population | 233 |
| Total Households | 138 |
| Single-Family Detached Share | 0% |
| Median Resident Age | 53 years |
| Source: 2024 ACS 5-Year | |
Frequently Asked Questions
What is the best vertical to target in ZIP 55111?▾
Based on Census demographics, ZIP 55111 scores highest for Roofing (51/100). It also scores well for general and other.
Why do scores differ across verticals for the same ZIP?▾
Each vertical weights Census signals differently. Roofing emphasizes older homes; landscaping emphasizes higher-income single-family homes; B2B verticals weight business density and income over home age. The same ZIP can score very differently across verticals.
How do I use these scores to plan my service territory?▾
Import ZIP 55111 and surrounding high-scoring ZIPs into AreaOps, assign them to your brand and market, and use the targeting workbench to find adjacent expansion opportunities.
What Census data powers these scores?▾
Scores are computed from 2024 ACS 5-Year estimates: population, households, owner-occupied housing, median income, median home value, and single-family share.
Manage Your Service Areas
AreaOps gives your ops team a visual territory map, bulk ZIP import, and the full scoring model — all filterable by the demographics that drive demand for your specific vertical.