37065 — Franklin, TN
Home-Services Market Scores by Industry · 2024
Targeting Scores by Vertical
| Vertical | Score | Key Drivers | |
|---|---|---|---|
| Moving & Relocation | 86/High | +14 owner_pct >= 70% (x0.9) · +7 owner-occ households >= 2000 (x1.3) | Details → |
| HVAC | 85/High | +18 owner_pct >= 70% (x1.2) · +5 owner-occ households >= 2000 | Details → |
| Pest Control | 85/High | +18 owner_pct >= 70% (x1.2) · +5 owner-occ households >= 2000 | Details → |
| Landscaping | 85/High | +18 owner_pct >= 70% (x1.2) · +5 owner-occ households >= 2000 | Details → |
| Windows & Siding | 84/High | +18 owner_pct >= 70% (x1.2) · +5 owner-occ households >= 2000 | Details → |
| Roofing | 84/High | +18 owner_pct >= 70% (x1.2) · +5 owner-occ households >= 2000 | Details → |
| Plumbing | 84/High | +18 owner_pct >= 70% (x1.2) · +5 owner-occ households >= 2000 | Details → |
| Electrical | 84/High | +18 owner_pct >= 70% (x1.2) · +5 owner-occ households >= 2000 | Details → |
| Gutters | 84/High | +18 owner_pct >= 70% (x1.2) · +5 owner-occ households >= 2000 | Details → |
| general | 82/High | +15 owner_pct >= 70% · +5 owner-occ households >= 2000 | Details → |
| insurance | 82/High | +15 owner_pct >= 70% · +3 owner-occ households >= 2000 (x0.5) | Details → |
| other | 82/High | +15 owner_pct >= 70% · +5 owner-occ households >= 2000 | Details → |
| Real Estate | 81/High | +12 owner_pct >= 70% (x0.8) · +5 owner-occ households >= 2000 | Details → |
| healthcare | 75/High | +5 owner_pct >= 70% (x0.3) · +5 owner-occ households >= 2000 | Details → |
| Professional Services | 72/Medium | +5 owner_pct >= 70% (x0.3) · +3 owner-occ households >= 2000 (x0.5) | Details → |
Scores are 0–100 (50 = baseline). Higher = stronger demographic fit for that vertical.
Census Demographics — ZIP 37065
| Demographic Signal | Value |
|---|---|
| City | Franklin |
| State | TN |
| Total Population | 15,900 |
| Total Households | 6,617 |
| Median Household Income | $117K |
| Owner Occupancy Rate | 75% |
| Source: 2024 | |
Frequently Asked Questions
What is the best vertical to target in ZIP 37065?▾
Based on Census demographics, ZIP 37065 scores highest for Moving & Relocation (86/100). It also scores well for HVAC and Pest Control.
Why do scores differ across verticals for the same ZIP?▾
Each vertical weights Census signals differently. Roofing emphasizes older homes; landscaping emphasizes higher-income single-family homes; B2B verticals weight business density and income over home age. The same ZIP can score very differently across verticals.
How do I use these scores to plan my service territory?▾
Import ZIP 37065 and surrounding high-scoring ZIPs into AreaOps, assign them to your brand and market, and use the targeting workbench to find adjacent expansion opportunities.
What Census data powers these scores?▾
Scores are computed from 2024 estimates: population, households, owner-occupied housing, median income, median home value, and single-family share.
Manage Your Service Areas
AreaOps gives your ops team a visual territory map, bulk ZIP import, and the full scoring model — all filterable by the demographics that drive demand for your specific vertical.