32079 — Penney Farms, FL
Home-Services Market Scores by Industry · 2024 ACS 5-Year
Targeting Scores by Vertical
| Vertical | Score | Key Drivers | |
|---|---|---|---|
| general | 50/Medium | -3 175 households · -1 median income $41K | Details → |
| HVAC | 50/Medium | -2 175 households · -1 median income $41K (x1.1) | Details → |
| other | 50/Medium | -3 175 households · -1 median income $41K | Details → |
| Plumbing | 46/Low | -3 175 households · -1 median income $41K | Details → |
| Electrical | 45/Low | -3 175 households · -1 median income $41K | Details → |
| Windows & Siding | 45/Low | -2 175 households · -1 median income $41K | Details → |
| Professional Services | 45/Low | -2 175 households (x0.5) · -3 median income $41K (x1.2) | Details → |
| Real Estate | 44/Low | -3 175 households · -2 median income $41K (x1.2) | Details → |
| insurance | 44/Low | -1 175 households (x0.5) · -2 median income $41K (x1.2) | Details → |
| Roofing | 43/Low | -2 175 households · -1 median income $41K | Details → |
| Gutters | 41/Low | -2 175 households · -1 median income $41K | Details → |
| healthcare | 39/Low | -5 175 households · -3 median income $41K (x1.2) | Details → |
| Landscaping | 36/Low | -3 175 households · -2 median income $41K (x1.1) | Details → |
| Pest Control | 35/Low | -3 175 households · -2 median income $41K | Details → |
| Moving & Relocation | 32/Low | -4 175 households (x1.3) · -2 median income $41K (x1.2) | Details → |
Scores are 0–100 (50 = baseline). Higher = stronger demographic fit for that vertical.
Census Demographics — ZIP 32079
| Demographic Signal | Value |
|---|---|
| City | Penney Farms |
| State | FL |
| Total Population | 419 |
| Total Households | 175 |
| Median Household Income | $41K |
| Single-Family Detached Share | 16% |
| Median Resident Age | 83 years |
| Source: 2024 ACS 5-Year | |
Frequently Asked Questions
What is the best vertical to target in ZIP 32079?▾
Based on Census demographics, ZIP 32079 scores highest for general (50/100). It also scores well for HVAC and other.
Why do scores differ across verticals for the same ZIP?▾
Each vertical weights Census signals differently. Roofing emphasizes older homes; landscaping emphasizes higher-income single-family homes; B2B verticals weight business density and income over home age. The same ZIP can score very differently across verticals.
How do I use these scores to plan my service territory?▾
Import ZIP 32079 and surrounding high-scoring ZIPs into AreaOps, assign them to your brand and market, and use the targeting workbench to find adjacent expansion opportunities.
What Census data powers these scores?▾
Scores are computed from 2024 ACS 5-Year estimates: population, households, owner-occupied housing, median income, median home value, and single-family share.
Manage Your Service Areas
AreaOps gives your ops team a visual territory map, bulk ZIP import, and the full scoring model — all filterable by the demographics that drive demand for your specific vertical.