28214 — Charlotte, NC
Home-Services Market Scores by Industry · 2024 ACS 5-Year
Targeting Scores by Vertical
| Vertical | Score | Key Drivers | |
|---|---|---|---|
| healthcare | 92/High | +4 owner-occupied 76% (x0.3) · +9 15,121 households | Details → |
| Professional Services | 91/High | +4 owner-occupied 76% (x0.3) · +5 15,121 households (x0.5) | Details → |
| Moving & Relocation | 90/High | +8 owner-occupied 76% (x0.9) · +8 15,121 households (x1.3) | Details → |
| general | 89/High | +8 owner-occupied 76% · +5 15,121 households | Details → |
| other | 89/High | +8 owner-occupied 76% · +5 15,121 households | Details → |
| Landscaping | 88/High | +11 owner-occupied 76% (x1.2) · +5 15,121 households | Details → |
| Real Estate | 88/High | +6 owner-occupied 76% (x0.8) · +6 15,121 households | Details → |
| Pest Control | 88/High | +10 owner-occupied 76% (x1.2) · +6 15,121 households | Details → |
| Electrical | 87/High | +9 owner-occupied 76% (x1.2) · +5 15,121 households | Details → |
| Plumbing | 86/High | +9 owner-occupied 76% (x1.2) · +5 15,121 households | Details → |
| insurance | 85/High | +9 owner-occupied 76% · +3 15,121 households (x0.5) | Details → |
| Gutters | 84/High | +8 owner-occupied 76% (x1.2) · +5 15,121 households | Details → |
| Windows & Siding | 84/High | +8 owner-occupied 76% (x1.2) · +5 15,121 households | Details → |
| Roofing | 84/High | +8 owner-occupied 76% (x1.2) · +5 15,121 households | Details → |
| HVAC | 82/High | +8 owner-occupied 76% (x1.2) · +4 15,121 households | Details → |
Scores are 0–100 (50 = baseline). Higher = stronger demographic fit for that vertical.
Census Demographics — ZIP 28214
| Demographic Signal | Value |
|---|---|
| City | Charlotte |
| State | NC |
| Total Population | 43,837 |
| Total Households | 15,121 |
| Median Household Income | $86K |
| Owner Occupancy Rate | 76% |
| Median Home Value | $296K |
| Single-Family Detached Share | 86% |
| Median Resident Age | 35 years |
| Source: 2024 ACS 5-Year | |
Frequently Asked Questions
What is the best vertical to target in ZIP 28214?▾
Based on Census demographics, ZIP 28214 scores highest for healthcare (92/100). It also scores well for Professional Services and Moving & Relocation.
Why do scores differ across verticals for the same ZIP?▾
Each vertical weights Census signals differently. Roofing emphasizes older homes; landscaping emphasizes higher-income single-family homes; B2B verticals weight business density and income over home age. The same ZIP can score very differently across verticals.
How do I use these scores to plan my service territory?▾
Import ZIP 28214 and surrounding high-scoring ZIPs into AreaOps, assign them to your brand and market, and use the targeting workbench to find adjacent expansion opportunities.
What Census data powers these scores?▾
Scores are computed from 2024 ACS 5-Year estimates: population, households, owner-occupied housing, median income, median home value, and single-family share.
Manage Your Service Areas
AreaOps gives your ops team a visual territory map, bulk ZIP import, and the full scoring model — all filterable by the demographics that drive demand for your specific vertical.